/ ABOUT US
PEOPLE DON’T BUY WHAT YOU DO, THEY BUY WHY YOU DO IT
We connect our clients with their audience with consistent, relevant expandable brand imagery, creating a sustainable advantage in cultural change that goes beyond the purchase to engage customers as partners in purposeful and meaningful lives and communities.
HueLogic creates brand experiences that connect with people and lead to business results. Makers of today’s solutions and tomorrow’s opportunities, we’re here to help you find the way forward.
ACTIVATING OTHER’S PURPOSE
We empower and work with our clients to actively co-create purposeful brands that reflect their core values and create cohesive relationships and environments from inside the company culture extending out into their communities.
THE PRINCIPLE OF BRAND CLARITY IS SIMPLICITY
The purpose of our creativity, and the mark of its success, is to remove the blinders that keep awareness and connection small. This calls us to look for the challenge beyond the task, the aspiration beyond the function, the promise of all that waits beyond the current line of sight. To get there we must invite a new kind of perspective, something exponentially more meaningful.
EMPATHY: THE MISSING INGREDIENT
Empathy isn’t a feeling so much as it is an action. An unshakable understanding that, as creative people, we have daily opportunities to take powerful, meaningful action in service of others who are on the other side of what we create, make or say. Empathy is with us everyday. Creativity in action is the language of design. Empathy is our greatest tool, a shared language, the perspective that expands and contracts in relation to what we focus on. The challenge is remembering this so that we can give it to our work, and thereby give it to our clients, the ones we call our friends.
SIMPLICITY AND SPECIFICITY OF PURPOSE
Everyday corporations are examining processes, streamlining interfaces and redesigning documents to simplify them. Yet the end result is usually just a case of retrofitting and maintaining complexity. The error is that trying to give people everything is actually an insufficient business model. Why is it so rare to find a new product or service launched with simplicity included? We believe the missing ingredient is Empathy.
WE ARE NOT JUST DESIGNERS, BUT DESIGN THINKERS
We believe great design should tell a story and that it can change the world. At Huelogic we design how brands and people come together. We are storytellers, artists, designers, and connectors. We are people just like you, who want to know that the work that we love to do has a positive and changing impact in our world.
Being an experienced designer at Huelogic is about emotions and stories. We’re a team of creatives who are passionate about brand experiences: digital, environmental, motion, technology, analog and otherwise.